About SwanSG

SwanSG is a boutique full-service external affairs agency that conceptualizes, develops and implements innovative, game-changing strategies to help companies, causes, corporate leaders and candidates break out.

With decades of experience at the center of national politics, news media, technology and entertainment, we come to the table with deep expertise in the tools and levers that can be utilized to make a splash.

Taking the best lessons from each industry, we are outside-the-box thinkers who set trends, elevate standards and devise new ways of getting results.

About the Founder

Erin McPike

A veteran political journalist and analyst with experience breaking news on three presidential elections and dozens of gubernatorial and congressional elections at the national level, and she has appeared across all the major networks thousands of times.

Recently, she has worked closely with CEOs, presidential candidates and high-profile surrogates including leading media training and debate prep, and pitched and landed successful TV interviews ranging from cable to the Today Show and 60 Minutes. She has also designed strategic efforts to launch several high-profile organizations and has led crisis response strategies for high-profile clients.

Previously, she ran the communications and messaging strategy for 1776, a startup incubator and seed fund based in Washington. Prior to that, Erin was a national correspondent for CNN, a feature reporter for RealClearPolitics, and a political reporter with National Journal and NBC News.